Previous assignments.
The list of MarTech, FinTech and Data Startups, Scale-ups and Corporates where we’ve held successful interim positions is quite extensive. We’ve held pivotal positions in corporates operating in the verticals Telecommunication, Energy utilities, Broadcast, Entertainment, Lotteries and (e)Marketing / Advertising.
We are specifically interested in developing and implementing AI model based use cases and value propositions that enhance operational efficiency and drive revenue growth, both in B2B and B2C markets. By combining the leveraging of advanced data analytics and predictive modeling techniques with inspiring leadership, we have consistently delivered tangible business outcomes, such as increased sales and reduced costs.
RedNun
We not only created a successful company, but an entirely new market. RedNun, based on innovative new software solution that automatically processed and monetized CRM and interaction/utilisation data was founded, expanded and sold within 4 years.
Stage Entertainment
Development and execution of a new sales and (e)marketing strategy for licensed and proprietary Musicals. Project Lead.
Eco-Movement
Development and introduction of new value proposition and related sales strategy that accelerated growth. Helped secure Series A funding in 2022.
Bouygues
Development and introduction of automated customer service solution based on AI-driven predicted behavior. Creation and implementation of onboarding programs for several products. Project Lead.
Postcodelottery
Development and introduction of new action marketing programs based on Real Time personalised video engagement. Driver of the development of a retention solution based on Machine Learning. Project Lead.
RWE/Innogy
Several successful POC’s as part of the Big Data Lighthouse project:
- Predictive model for aggregated energy need (for purchasing)
- Cost saving model for the call centre while increasing NPS
- Model for automated selection and proposal generation towards potential solar panel clients
Amazon AWS
Developed ‘Best Practise Use Case’ to demonstrate rapid scalability development during several AWS events.
https://aws.amazon.com/solutions/case-studies/rednun/
Enjins
Advocate, and supporter of transformation from a consultancy to product company by means of launching ‘Deeploy’,a responsible AI platform that creates the opportunity to implement explainable, accountable, and manageable Machine Learning models while enabling interaction between humans and AI.
NGDATA
Development of several Solutions based on NGDATA’s proprietary AI driven Customer Data Platform, specifically for Energy Utilities and Telco’s. Owner and driver of several CDP implementations in France and Germany. Sales Lead.
Awards
• Essent NL Customer Excellence Award
• Nomination SAN Award Vodafone - MTV
• Data Quality Award for Essent Belgium
• Content Marketing Award best explainer video
• Melcrum Award Internal Communication for ING NL
• SAN Award together with Etcetera